Lotigoc

l'otigoc is a newly created clothing brand. I.A (initials only) is the Founder and he is based in Morocco. L'otigoc is derived from the Latin word COGITO, which translates as Self or I, when inverted it gives us OTIGOC - It is inverted because when we look at ourselves in the mirror, we look at an inverted image of our own selves - the founder decided to decorate the name using a French apostrophe to add more texture to the title, hence the word L'otigoc. L'otigoc provides a particular set of imagery and text on T shirts and other clothing material. I.A's main hobby is writing, L'otigoc is therefore an extension of expressionism for art and beauty through apparel.